| Project | O-Kupowac | Type | Exhibition | Location | Soho Factory, Warsaw |
| Client | Ilustracja PL | Year | 17 May - 27 May | 2012 |
This year's edition of the exhibition is held under the slogan "o-kupowac".
This word play has a perverse way of referring to changes taking place in the world around us and our attitude to them. Context of the exhibition The illustration PL 2012 is: globalization, the economic crisis, rapid development of the media and technology, where paradoxically, the process of reaching consumers and relations with them become as important as the product itself, where companies try to operate locally, where the consumer turns into a prosumer.
Exposure design: Maria Jeglińska, Jan Strumiłło.
Photography: Jan Strumiłło
